Many marketers believe that launching a successful online business requires full-time commitment. But if you’re working a full-time job, you can still build a thriving business in about 2 hours per day simply by following these 4 steps:
Step 1: Swapping Your Push Button Fantasy for Realism
Bill Gates famously said, “Most people overestimate what they can achieve in a year and underestimate what they can achieve in ten years.” This sentiment rings true, especially when starting a business. Avoid the siren’s song of setting unrealistic goals like making a million dollars your first year.
The key to crafting a successful business plan lies in asking the right questions. Instead of fixating on a push button million-dollar dream, consider: “How do I want my Mondays to look?”
Maybe the answer doesn’t involve a complete career overhaul, but instead shifts what you’re already doing in your job to a more profitable and rewarding business. Maybe you want to create content for an hour each day before work or jump on social media to promote your business. What do you enjoy? What do you naturally want to do on Monday?
Focusing on achievable goals that enhance your well-being fosters a more sustainable and fulfilling approach. If you hate social media, then don’t make it a part of your business plan. If you love creating videos, then build your business around that.
Step 2: Leverage Your Unique Vantage Point (UVP)
Building a product from scratch is a daunting task. Instead, capitalize on your existing strengths and experiences. Everyone has a Unique Vantage Point (UVP) – a well of knowledge and skills accumulated over time.
For example, maybe you grew up on a farm, love animals, do word working on the weekends, live in the country, did a stint in the Air Force and retired from Wall Street. No one else has this exact background to draw from, giving you a UVP without competition.
Maybe you make videos about word working in which your animals appear, or you talk about investments that make sense to people who don’t live the city life, or your tribe is retired professionals or military who now seek the country life.
Your unique combination of experiences and skills are things you can build on. The foundation is already there, you just need to decide how you will leverage your UVP.
Step 3: Finding Your “Big Idea” – Less is More
As a part-time creator, focus beats ambition. Spreading yourself too thin can compromise the quality of your work. Instead of trying to create 12 products this year, how about creating one polished product that you market until you get $100,000 in sales? You’ll enjoy the process more, you’ll be less stressed and because it’s your sole focus, your product can become exactly what people are looking for.
Here’s a helpful framework for prioritizing your product ideas:
· Unique Advantage: What sets you apart and where does your expertise lie?
· Passion Project: What are you enthusiastic about creating and promoting?
· Market Need: Does your product address a specific problem (or problems) faced by your target audience?
A single well-executed product is superior to a collection of half-baked ideas. Create a minimum viable version, put it out there, get feedback, add and refine, sell it, improve the offer, sell it some more… you’ll become known for this product and the results your customers get from it. You’ll be far less stressed than if you were launching a new product every month. And done right, you can make just as much profit by focusing on one stellar product than from launching a dozen half-baked products for a more sustainable and rewarding experience.
Step 4: Time: A Reality Check
Building a successful product involves far more than just the initial conception. The process encompasses:
· Research: Thoroughly understand the problem your product aims to solve.
· Planning: Develop a comprehensive plan for your product’s solution.
· Building: Construct the first version of your product.
· Review & Refinement: Evaluate the initial version and make necessary improvements.
· Content Creation: Develop content to support your product launch.
· Launch Execution: Strategize and execute a successful product launch.
· Post-Launch Support: Address any issues and continually refine your product.
This entire process, from initial concept to post-launch support, can take as much as six months. Choosing the right problem to solve is crucial – spending six months building a product nobody wants is a recipe for wasted time and effort.
That’s why I always suggest creating a minimum viable version to get feedback from users. Ask the right questions of your beta users and they will tell you if the product is useful, what’s missing, what needs improving and even how best to market it.
Bottom Line
Balancing a part-time business with a full-time job and personal life demands honesty with yourself along with planning and research.
Be realistic in your goals, identify the activities that yield the highest return on investment and prioritize those ruthlessly.
By implementing this strategic approach, you, the part-time creator, can compete effectively with full-time creators in the marketplace
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